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Tuesday, January 15, 2013


I had always heard about the perennial student, those who are in college for years upon years, but never reaching whatever goal they are seeking from their education.  They never begin a career.

Until I entered the world of network marketing, I never realized that the industry is full of perennial students.  As network marketers, we should constantly be learning – new ways to market our business, new ways to recruit, new ways to train team members, etc.  However, at the same time we are learning, we must be working our businesses.

I see way too many people in network marketing "preparing" to begin working their business.  Some believe they need to know everything before they can get started. Others do “busy work,” seeming to be working, but they are accomplishing nothing!

I believe that every company has their share of people who are “getting ready to work.”  I don’t believe that they even realize they are doing this.  Since they are busy all day, they believe they are “working,” and they wonder why their business isn't growing.

I have a few team members who behave in this manner.  I have used a variety of methods to help them.  What I believe is most effective is leading by example and hoping they’ll be inspired to follow.  This works with a few people, but not all.  With others I have tried motivating them, speaking frankly with them to explain their behavior.  Each method works with certain people, and none work for others, in which case, I simply stop trying.  As the saying goes, “You can lead a horse to water…” 

I have learned that some people will never actually work their business, no matter how I try to help them to do so.  So, I spend my training time with those who are “coachable” and eager to get their business up and running quickly so they can begin earning money.  I actually enjoy training team members, and I am more than willing to help anyone who requests it.

After years working in network marketing, I now know that team members who are forever “getting ready to work” do not really want my assistance, and I will not try to force it upon them.

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