What Do You Know About Your Competition?

You could say that every network marketing company is competition to your network marketing company, but that would only be vaguely correct.  Every reputable company in the industry must offer a product or service.  Those that do not are illegal.  Therefore, your true competition is any other company that sells the same or a similar product or service that you promote.

Do you know which companies actually are your competitors?  We all should know this, because we want to be sure our marketing plans shows how your company is superior to your competitors.  We do NOT do this by “bashing” the competition, which is totally unprofessional. 

Instead, in our advertising, we must state something about our company that we know is better than our competition’s.

Here is an example of how I do this.  My company’s main competition has a very complicated compensation plan.  Each of their reps is paid differently based and receives different benefits based upon how much they pay their company each month.  Many prospects have told me how confusing they found that company’s policies.

My ads often say, “EVERYONE receives the same benefits, the same residual commission and pays the same low monthly fee.”

Our competitor also charges fees for various tools they offer their reps.  So, my ads may also include, “Websites, lead capture pages and autoresponders are all included in your one low monthly fee.  NO other fees are required to build your business.”

It was not necessary for me to say anything negative about our competitor, but if a prospect was researching both companies, my ad demonstrated why my company was the better choice.

To understand this part of my message, you must know that my company sells discount benefit plans that help people save money on health and dental care, roadside assistance, pet care, and much more.  My company’s competition sells many of the same services we offer, and they are good services.  However, their services are provided by a network of providers about which most people are unfamiliar.  My company’s provider networks are well-known, nationwide companies.  We even see one of our provider networks advertised on television!

So, my ads often name the well-known provider networks to make our products stand out from our competitors.

It is very important that we know how our competitors operate their business, how they resolve problems with their reps and how their products or services compare to your own.  Visit their websites.  Look on forums and perform a search engine inquiry to see if you find complaints against them. 

I repeat that you should NEVER say anything bad about your competitor or their products.  Instead, by showing how your company stands out from the crowd, the wise prospective customer will compare your company with your competitors and select yours because of how you presented it.

By always posting positively about your business and on forums, you will gain far more new reps and sell more products than your competition.

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