How to AVOID Success

Everyone in Network Marketing makes mistakes that affect their business, particularly when we’re new to the industry.  As long as we learn from those mistakes, we can move on and continue to grow our business.  However, if a marketer makes the same mistake repeatedly, he or she likely doesn’t even know they are doing something wrong – or perhaps they believe their way is the best way, no matter what their mentor or sponsor teaches them. 

Let’s review the most common mistakes made by those working a Network Marketing business.  

I’ve heard it said that network marketing is only a numbers game.  I disagree.  While numbers matter, network marketing is more of a relationship business.  

A company I worked with a few years ago told us that each “no” we got brought us closer to a “yes.”  They actually told us to count the “no’s.”  In my opinion, this is focusing on the negative rather than striving for the positive.  When we build relationships with potential prospects, we are not trying to sell them on our business opportunity or products, so we won’t get many “no’s.”  By the way, I was unsuccessful with that company.

Never underestimate the power of relationship building.  Everyone in a reputable network marketing business is promoting a product, but people buy those products from people they like.  

Many network marketers are not sure what their “why” is.   If we don’t know why we’re in our business, we will have no incentive to be persistent.  Frequently reminding ourselves of our “why” gives us the drive to keep working and stay focused. 

Another mistake many make is Recruiting instead of Sponsoring.  It is true that, by definition, when we grow our teams we are enlisting people to work with our company; however if we do not sponsor, train and mentor them, they likely will be unsuccessful and will quit.   

Buying Leads.   Everyone should have a method in place to generate their own leads.  Let them find us.  In that way, we know they have a true interest in our business opportunity or product.     

Not following up with prospects is another thing that is a big mistake to make.  Once a lead that we generated contacts us, it is important to stay in contact with them. Even if we have already communicated with them, unless they actually stated that they do not want our product or business opportunity, follow-up with them regularly. 

Presenting ourselves as a product expert is not necessarily a good thing.  Educating our prospects is fine, but overwhelming them with lots of information about our product or opportunity can drive them away.  They may think that they have to learn too much to succeed.  We can let our websites make our presentations for us. Prospects can read what they want, when they want to do so and then ask for clarification of details.   Our prospects are much more likely to see the possibilities when they aren’t shoved in their faces.

Not taking advantage of training offered – We all need training and mentoring with our network marketing careers.  Although network marketing is not complicated, it is also not easy.  Taking advantage of any training offered by our company or upline is critical to our success. 

Lack of Focus and indecision will negatively affect our business.  If we frequently change direction or are not consistent in promoting our products and business opportunity, we will never reach our goals.   Those who frequently change companies or join every pre-launch company likely lack focus.  More often than not, it is the distributor, not the company or product they are promoting that is preventing success.

Achieving success takes patience and effort, but it can be done.  Just be sure you’re not making the mistakes I listed above.

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