The Importance of Social Media Marketing

If it works for them, no one should stop marketing in the “traditional” ways.  However, for those who are not yet doing so, the following statistics show how important social media marketing has become over the past few years.  Since you are reading this, you obviously visit social networking sites.  If you are not yet using social network marketing, I must ask, why not? 

I have been using social media marketing for a couple years, but still, I was surprised by these figures.  Compiled from a variety of websites, you will see a list of stats below regarding marketing via social networking sites.  These statistics were gleaned from websites of Experian, HubSpot, Socialbakers, Syncapse, Compete, Twitter, American Express, Ipsos, and Nielsen.

·        On Facebook, 85% of fans of brands recommend them to others, compared to 60% of average users.

·        Of all the time spent on the internet in the U.S., 27% of that time is spent on social networking sites.

·        Among marketers, 74% say Facebook is an important source of their lead generation.

·        48% of women and 43% of men regularly check out a brand's social page.

·        Trade shows, telemarketing, direct mail and PPC’s produce about half the number of leads as social network marketing.

·        In 2013, 43% of all marketers have found a customer via LinkedIn; 52% of all marketers acquired a customer through Facebook; and 36% of all marketers found a customer through Twitter.

·        U.S. mobile internet time spent on social networking sites accounts for about 15% of the total time spent.

·        The conversion rate for social media leads are 13% higher than the average lead conversion rate.

·        When making a purchase decision, about 46% of online users refer to social media.

·        Brand posts on Facebook get half of their reach within 30 minutes of being posted.  

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