Why Doesn't Anyone Read My Ads?

When we write ads, our goal is to get the very best response we can, right?  There are several factors involved in grabbing the attention of readers to help you achieve results. You’ll notice that some of these tips also apply to writing and posting blogs.

Writing an attention-grabbing headline is the most important tip I can give you.  Most of us are pressed for time and on information overload.  So we just skim over the page to find something that looks interesting.  If your headline doesn't get their attention your ad likely won’t even be read. 

Write a list of all the features of your products, service or business opportunity.  Then, ask yourself, how each feature will benefit your potential customers.  Put yourself in your customers’ shoes and ask, “How will this help me?” or simply, “So what?”  Do not simply provide a list of good features; explain how the features will help your customer.

I’ll use one of my company’s products as an example.  We offer a discount dental program. What makes our service better than our competitors’ and what purpose will it serve our customers?  By using our program, our members often save hundreds of dollars on their dental care expenses.  We are better than our competition, because our network of dentists is the largest in the country. 

Start with your strongest selling points. Use the first lines to create a desire for your product or service by briefly touching on the major benefits it will bring the customer. Do not provide too much detail. Your ad should pique their interest enough that they will go to your website where they can learn all the details. 

The end of your ad should be a “call to action.”  Tell the reader what to do.  For instance, "Click here to learn more!"

Do not “hype” your readers in your ad.  By doing so, you can ruin your reputation or worse.  Be persuasive, but not too much so. 

Finally, be sure you know your company’s policies regarding use of their name, logos, etc.  Some company’s require you to submit your ads for approval prior to publishing them.

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To learn about Julie Klein and how you can be successful in network marketing, look at the Xpress Healthcare™ Business Opportunity at http://joinxpresshealthcare.com.