Are You Taking Advantage of the Power of Social Media Branding?

I recently spent some time reading over some statistics about social media branding.  Knowing these statistics can guide us to know which sites are the most active, what age groups participate on various sites and much more.  I’d like to share a few of these stats. 

·        If your product or service is best for a particular gender or age groups, it may be beneficial for you to know that 71% of all females use social media, while 62% of males use social media.    The largest age group that is active on these sites is between 18-29 years of age at 83%.  Of those who are 30-49 years old, 77% use social media.  Fifty-two percent are in the 50-64 age groups, while only 32% are 65 or older. 

·        To capture the largest audience, it can definitely help to know the time of day that the most people frequent various sites.  These times may vary, but in general, these are the high-traffic times for the most popular social media sites.  

o   Facebook: Traffic is highest between 1 p.m. and 4 p.m. ET;

o   Twitter, 1 p.m. to 3 p.m. ET is best;

o   Google+ has the most traffic between 9 a.m. – 11 a.m. ET;

o   On Pinterest, Saturday morning is the very best time to post, but between 2 p.m. - 4 p.m. ET and 8 p.m. to 1 a.m. ET there is also high traffic. 

o   LinkedIn: It is best to post here before or after business hours.  The best times are 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET 

·        80% of active users on Pinterest are female, and 50% of those have children. 

·        Among marketers who use social media for their business, 85% do so for increased exposure; 69% strive to increase their website traffic; 58% use it to generate leads; 55% believe social media will improve their search engine ranking; 46% reduce their marketing expenses using these sites; and 40% prefer social media marketing to improve their sales. 

·        Social networks now reach 82% of the world’s internet population. It may be helpful to consider that 133 million Americans read blogs regularly; Facebook has 800 million active users; two-hundred-thirty million people are on Twitter; and LinkedIn users now total 135 million. 

I read about far more numbers than these, but there were dozens of pages, so I’ll limit this post to these few.  By studying these statistics, you may wish you adjust your social media marketing.  Posting at different times than when you have been or on different social media sites.  I plan to do so to determine if the changes reflect increased traffic and/or sales.

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