Do You Make These Network Marketing Mistakes?

The most common mistake I see is network marketers who don’t take advantage of the training offered by their company.  Many people assume that, since they were in network marketing before, they “know it all.”  There are two flaws in that way of thinking.  1)  If you knew so much, why did you leave your previous company(ies)?  And 2) Every company is different.  They sell different products and likely have different ways of marketing those products. I highly recommend ongoing training.  After nearly three years with my company, I am still learning!

Another serious mistake I have seen repeatedly in the network marketing industry is trying to SELL their products.  First of all, in today’s internet age, relationship marketing is more effective than selling to prospects.  (I have covered this in previous posts, so I won’t go into it now.)  In addition there is such a thing as too much information.  Virtually every company and internet marketer has a website.  If it is a good site, it will make sales for you.  After building a relationship with someone, you can tell them briefly what your product and business is about.  If they are interested in learning more, send them to your website! 

Don’t beg.  Too often reps in the industry practically plead with prospects to join or purchase their product.  If you are serious about your business, behave professionally.  Once you have introduced the opportunity, service or item you are offering, you can answer questions, but do not get pushy or sound desperate.

Anyone who has been in network marketing for any length of time has heard the often used saying, “Some will.  Some won’t.  Next!”  A mistake often made by reps is counting on a particular prospect.  Even those prospects who sound really excited about what you have to offer frequently are not truly interested.  Our industry is a “numbers game.” You will get “no’s.”  Do not take it personally.  They are not rejecting you.  They simply don’t want your product or opportunity.  Move on.

I do NOT like hype in marketing.  Don’t try to promote your business as a way to earn a “six-figure income.”  I have grown weary of hearing that!  I have no idea how much a prospect will earn if they join my team.  Maybe they will put in no effort.  Maybe they will not follow instructions.  Maybe they have poor work habits.  There is no way I can predict how much – or even IF – a prospect will succeed with my business.  No matter how well you are doing, you cannot possibly know how a new rep will do.

The worst and most foolish mistake network marketers can make is to join a company and do nothing.  I have seen so many reps sign up and then join the “witness protection program.”  They seem to disappear off the face of the earth.  They pay for their business, but never work it.  They don’t attend training; they don’t market their business; and they don’t return phone calls or emails from their sponsor.  They simply do nothing.  Eventually they quit and blame the company for their “failure.”

There certainly are other mistakes people make I network marketing.  Those included here are the ones I have witnessed repeatedly.  If you could identify with any of these, contact your upline and get help now!  Don’t wait.  With your sponsor’s help, you can start out fresh and become successful – if that is truly what you want to do.

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