I
am frequently asked this question by new team members. Whether they are acquired on or off-line, contacting
your leads in a timely manner is vital to the growth and survival of your
business. We all use different methods,
but here I will be share the process I use when I receive leads. My methods are effective for me, but they may
not be the best for everyone.
If you’ve been
building your online presence through your website, ads, social media and
blogs, you are generating leads from them.
When those leads arrive, what should you do next?
Even if you
only have a name and email address for the prospect, don’t wait to let them
call you. Also don’t start sending out
dozens of emails to them. Using
autoresponders, you can send out several spread out over a month or so.
It is important
to qualify your leads. There is a big difference
between having a lot of leads and having a few who are well-qualified. My personal qualifying criteria may be
different from those other people have, and I have only a few.
·
Have they visited and reviewed at least one of my
websites?
·
Can and do they follow instructions?
·
When you speak to them on the phone, are they pleasant? If they are rude or negative, I don’t want
them on my team!
·
I am seeking people with a positive attitude who have a vision
of the future and know they can succeed with the business.
We can receive
leads by email, via opt-ins from our websites, by phone, through a social media
site or face to face.
When I receive
a lead through an opt-in with no phone number, I don’t just let them receive autoresponders
and wait. Autoresponders are great, but I
don’t want to rely on them alone. Our
prospects need to know that we are real people.
I allow prospects
to receive 1 or 2 of the autoresponders.
Then I look in my back office to see if they opened the autoresponders. How much time did they spend on my website? Once I’ve done that, I am armed with the
information I need to write a PERSONAL email to let them know I’d be happy to
answer their questions.
If someone opted-in
from my website and left a phone number, I allow the prospect to receive one or
two autoresponders before phoning them. I
wait no longer than a couple days.
Before calling,
I check my back office to look at the prospect’s activity. This knowledge helps me know what to say in
the conversation with the lead. When I
call, I identify myself and my company and tell them I received their inquiry
about my business. Then I’ll say something like, “I wanted to follow up with
you to see if you have any specific questions I can answer for you.” If they have questions, I simply answer them.
I’ll ask if
they had an opportunity to explore my website.
If not, I’ll tell them that nearly everything they want to know is
addressed at my website. I’ll say lightheartedly, “My website explains it
better than I can! So, why don’t you go
to my site http://mywebsite, and give me a call afterward so we can go over
questions you have then. Here’s my phone
number….”
By sending them
to the website, I am testing to see if the prospect follows instructions. If they don’t call me back, I may send them a
follow-up email after a few days, but I do not call them again.
Since many leads phone us, we must be sure to
answer the phone professionally at all times. Your two-year-old on your voice mail saying,
“My mommy will call you back” is not professional.
No
matter how you contact your prospect, be professional, but friendly, helpful,
genuine, and reliable. Even if your lead never becomes a customer, they may
recommend or refer you to others.
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