How Can I Use Social Media to Grow my Business?

Throughout our lives, we have all had to learn new skills.  Once that “light-bulb” moment arrives and we finally understand how to do it, it becomes easier.  We then perform that skill repeatedly until it becomes second nature.

Learning how to utilize the marketing power of Social Media is no different. I remember well when a friend suggested I begin using Facebook and writing blogs.  My first question was, “What would I write about?”  It was challenging at the beginning.  I did not think anyone would care what I had to say.  I was surprised and pleased to find they did!

If you are new to internet marketing industry, there are a few things you need to know…

1.     You can only truly learn how to proceed on social media by doing it.

No matter what you have read or how many other networkers have helped you, you will actually begin participating and posting to understand completely.  You will learn once you join a few sites, i.e. Facebook, Twitter and IBOToolbox, and comment on others’ posts and begin sharing your own stories or information.

2.     It may take a while.

Once you are participating regularly on various forums and other social media sites, do not expect that you will suddenly see results.  Sorry folks, but you likely will acquire few or no friends or connections or make any sales during the first few days, or even weeks.  It takes time to build your internet presence and gain followers and friends.  Social Media marketing is actually relationship marketing.  I have seen people become successful after it took them three months before their first sale.  .

3.     Do not become discouraged.

It is common and quite easy to become disheartened when you spend hours on social media sites and no one connects with you.  First, your posts and blogs will improve in time.  The more you participate, the more skilled you will become.  The more skilled you become, the more people will notice and connect with you.

You must KNOW that you will grow your internet presence as time goes on.  Do not allow yourself to become disheartened.  Your continued momentum forward will serve you well.

4.  Read others’ posts and blogs.

Part of your learning process should include reading lots of blogs and comments.  By doing this, you will learn how other people post and what they write about.  It will help you see the myriad topics about which you can write.

Social Media marketing is not a quick process, but once you gather followers and connections, you’ll be happy with the results.  Be persistent, diligent and patient.  If you are, it will be well worth the time and effort you invest.