The Power of Business Blogging

It seems that many business owners do not realize the power of blogging.  It is a shame, because there are many benefits. 

“The power of blogging to reach huge audiences and prospective customers cannot be underestimated. If you want your voice to you want to be heard on the social web, you need to have a blog," stated Social Media Examiner that recently surveyed 3000 business owners about blogging.  

A huge benefit of blogging for a business is to improve search engine rankings.  If a blog is keyword-optimized, updated frequently and its topics are relevant, the results will appear in Google searches. 

Business Owners’ blogs often reach their customers, prospects and colleagues directly resulting in increased lead generation 

Consumers, those people who use our products and services, can get to know YOU through your blogs.  They can see that you are a real person, not just a name and logo.  So, in addition to branding your business, blogs brand you, the business owner.  

If you choose to write about your industry, you can share your ideas and expertise with your blog readers.  In this way, you can build trust and credibility making you stand out from your competition.

By sharing your expertise, insights and ideas, blogs can help set you apart from the competition and build credibility, which leads to enhanced trust. 

Blogs can be used to target a particular niche market that is important to your business, which can give you a boost in your industry. 

Leads are generated by blogs.  Once your reach begins to grow, more people will be contacting you about your products or business opportunity.  

Because backlinks can be included in your blogs, they will drive additional traffic to your website.  Increased traffic equates to more sales. 

Many businesses write all their blogs about their business, which is fine.  However, there are few limitations as to blog topics.  You can write about your industry, business tips or personal stories – nearly anything you wish.  (I generally recommend that bloggers avoid the subject of politics or religion unless the blog is posted on a site geared toward those topics.) 

If you have not yet begun blogging for your business, start today!  Begin enjoying all the great benefits for your business.

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