Where is the Logic?

What makes prospects want to buy our products or service?  What makes people want to join our network marketing team? 

People who have been in sales for a long time know that logic does not cause people to make a purchase.  As odd as it seems, people buy based on emotion.  Logic is how people justify their purchase. 

Our marketing efforts must also, therefore, appeal to the prospects’ emotions.  Emotional yearning can make them buy our products, and it can also attract their attention so they will look at our products to begin with. 

Our marketing strategy should address why our potential customers and team members NEED what we have to offer.  How will our products or business opportunity help them or solve a problem?  Will their lives improve in some way if they buy from us?

This concept is universal, no matter what product or service you offer.

To help you determine what makes others buy, ask yourself, “What makes YOU buy something?”  Be honest with yourself.  Most of the purchases we make daily are based on how we feel; it is not a logical choice.

As you are writing your next ad or posting about your product in a forum or network marketing site, appeal to your prospective clients’ emotions.  How will buying your product, as opposed to that of your competition, benefit your prospects’ emotionally?

If you are like me, you may have never thought about how our emotions affect our purchases.  It was actually surprising to me. Now that I do know, I will be changing how I market my business.

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