Building a Network Marketing Business Foundation – Part 2

In part 1 of “Building a Network Marketing Business Foundation,” I discussed having a positive attitude, social and network marketing and offline networking groups.  In this post, I will share a few more proven methods to build your business foundation. 

Blogging is a great way to “expose yourself.”  You can write a blog about your business or nearly anything you wish.  I suggest you create your blog on a Word document first, and use “spell check” before posting it online.  You want to appear professional.

Over the past few years videos have become a very important part of the network marketing mix.  Do whatever you can to get past how you look on camera.  No one is critiquing your appearance, but they are hearing you talk about your business opportunity and the products you offer.  If you’re not telling them, someone else will, and they’ll be earning the money, not you.  If you have a web cam and a microphone, you can make videos.  They are simple to do; you just have to do them!  If you do not have a web cam and/or microphone, they are very inexpensive to buy.

Placing ads on Craigslist and other free classified ads can be an effective way to “expose” yourself to the public.  I personally have not found classified ad sites to be THE most effective way to promote an online business, but they have generated leads here and there.  So I usually have at least a few ads running.  Create a half a dozen or so ads, and then you can rotate and use them repeatedly.

To help you grow a local business, join your Chamber of Commerce and other business-related networks in your area, and participate in their events.  Once they get to know who you are and what you do, you’ll find people will refer others to you.

Finally, word of mouth.  Some network marketing companies encourage you to first approach your “warm” market.  I actually discourage you from trying to recruit or sell to your family and friends.   Instead, just like you know what most of your family and friends do for a living, be sure they know what you do.  You need not shove it down their throats.  In normal conversation you can mention what products you promote and that you are a recruiter for your company.  If they know someone who can use your product or service or someone who is seeking a business opportunity, they will send them your way.  Over the years, my family has referred several people to me.

There are other ways to promote your business and build the foundation to achieve success.  These are just a few to help you begin your growth or to kick-start a struggling business. 

To your success!

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