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Friday, October 4, 2013

How to Build Your Network Marketing Business Foundation – Part 1

Even if you have had your home business for months or years, it is not too late to build your foundation.  If your business has not yet “taken off,” it is not too late to start fresh. 

Tenacity is vital to growing your business.  When something works well for you, stick with it.  Discontinue any ineffective marketing.  If we decide that we are going to reach success in our endeavors, WE WILL!  If we believe in ourselves, our products or service and our companies, nothing is impossible.  There will be obstacles along the way, and our commitment may well be tested, however the power is within each of us to accomplish anything.

More often than not, those who are successful are the people who simply never give up!  Don’t quit!  Progress may be slow, but keep moving forward, you will get there.

Maintain a positive attitude.  Spend as little time as possible with those who discourage you, the dream stealers. Do your best to surround yourself with enthusiastic, encouraging, successful people.  Stay in close contact with your sponsor and anyone who inspires you. 

Entrepreneurship is very rewarding, even though there will be bumps on your journey.   In the beginning, we must do a lot of groundwork and foundation building.  If you have not yet done so, start today!  We may not make much money at all at first.  

If we view this time as a learning period, it makes sense.  We are attending “school” to learn the business and “brand” ourselves.  Instead of paying tuition, we can earn some money while we’re still learning.  The network marketing industry is growing dramatically, partially because of the residual income and the financial security it brings – eventually.

There are myriad ways to market and promote our businesses.   Our greatest efforts should be geared toward generating leads, either customers or team members.  One of the most effective ways to generate leads is by using social media and online networking.   It is unnecessary to spend much at all to promote your business.    

If you have not yet done so, set up accounts on Facebook, Twitter, LinkedIn, WAHM.com and IBOToolbox.  Actively participate on each of these sites.  Connect with others and help them where you can.  They likely will reciprocate.  Feel free to explore and find other forums and networking sites, possibly those in your industry when you worked a job - or if you still work a job. 

When you join each of these networking sites: 

·        Complete your profile and include a photograph of yourself, not a logo or avatar, in your profile.  Post a photo with you smiling.  People will be more attracted to you if you appear friendly.  Use the same photo everywhere.  Your face will become familiar to other networkers, and you’ll make more connections. 

·        Include your bio on sites that offer the space, and use the same one everywhere. 

·        If you post a phone number and/or address, always use the same formatting.  For instance, if you put your area code in parenthesis, always put it in parenthesis.  Consistency can improve your search engine rankings.

The reason networkers participate in a variety of forums and social media networks is simple… to get our names and businesses “out there.”  If you were attending a Chamber of Commerce meeting, you would be handing out your cards, chatting with members and getting to know people.  Online networking works the same way.   

These totally free marketing platforms can be extremely powerful!  It requires time and serious participation, but you will see increased website traffic to your websites, leads will begin to come in and your search engine optimization will improve over time.

In my next post, I’ll provide a few other ways to promote yourself and build your network marketing business foundation.

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