Tenacity is vital to growing your business. Stick firmly to what works well for you. Discard anything that does not. Make the decision to reach success in your endeavors, and YOU WILL. Nothing is impossible to you, if you believe.
Most of the time, the people who are successful are simply the ones who didn’t quit. Don’t quit. Don’t sell yourself short. Keep putting one foot in front of the other, and you will get there.
Work your business like you mean it. If you treat it like a hobby, if you’re not making it a priority in your life, the results will be minimal.
There are a variety of ways to market and promote your business, but doing so is your primary job. There are myriad ways to do so, and I’m going to share with you what I have found to be the most successful methods.
I have found – first and foremost, that using social media and online networking provides the most bang for your buck. The buck being time, not money.
So, start with Facebook, Twitter, LinkedIn, IBOToolbox, for instance. And feel free to find your own, possibly those in the industry in which you work when you had a job, or if you still work a job.
Once you get to the forum you wish to join. Create an account. Be sure to use a photograph of yourself, not a logo or avatar, in your profile. And when the profile includes space for a bio, use the same one wherever you register.
OK, your accounts are set up. Now what? PARTICIPATION! The reason we all want to be participating in a variety of forums and social media networking is simple, to get our names and businesses “out there.” The more you participate, the more people get familiar with your name and your business. As you participate in these various forums, you’ll find you’ll get to know people, see that you have things in common, and may actually become internet friends. Think of it like you’re attending a Chamber of Commerce meeting. You’d be handing out your cards, chatting with Chamber members and getting to know a few of them. Participation on forums can and should be fun.
Blogging is another powerful method of getting your name and your business “out there.” I’m pretty new to blogging, but I have found it to be very effective. I recommend you type your blog in a word document or on a site that allows spell check so your blog will look professional.
Creating your own videos can also be of tremendous help to your business. Get past how you look on camera. No one is critiquing your appearance, but they are hearing you talk about your business opportunity and products. If you’re not telling them, someone else will, and they’ll be earning the money, not you. If you have a web cam and a microphone, you can make videos.
To help you grow a local business, join your local Chamber of Commerce and other business-related networks, and participate in their events. Once they get to know who you are and what you do, you’ll find people will refer others to you.
Finally, word of mouth. Some companies encourage their reps to approach their “warm” market. I discourage my team members from trying to recruit or sell to family and friends. You know what most of your family and friends do for a living. Be sure they know what you do too. In normal conversation, just mention your business. If they know someone who can use your products or are looking for a business opportunity, they’ll send them your way.
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