If it works for them, no one should stop
marketing in the “traditional” ways.
However, for those who are not yet doing so, the following statistics
show how important social media marketing has become over the past few
years. Since you are reading this, you
obviously visit social networking sites.
If you are not yet using social network marketing, I must ask, why not?
I have been using social media marketing for a couple years,
but still, I was surprised by these figures.
Compiled from a variety of websites, you will see a list of stats below regarding
marketing via social networking sites.
These statistics were gleaned from websites of Experian, HubSpot,
Socialbakers, Syncapse, Compete, Twitter, American Express, Ipsos, and Nielsen.
·
Of
all the time spent on the internet in the U.S., 27% of that time is spent on
social networking sites.
·
Trade
shows, telemarketing, direct mail and PPC’s produce about half the number of
leads as social network marketing.
·
In
2013, 43% of all marketers have found a customer via LinkedIn; 52% of all
marketers acquired a customer through Facebook; and 36% of all marketers found
a customer through Twitter.
·
U.S. mobile internet
time spent on social networking sites accounts for about 15% of the total time
spent.
·
The
conversion rate for social media leads are 13% higher than the average lead
conversion rate.
·
When
making a purchase decision, about 46% of online users refer to social media.
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