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Saturday, June 22, 2013

Adjusting to the New IBOToolbox


If you are not already an IBOToolbox member, you’ll want to check it out!  It is a FREE unique marketing platform. No upgrades are even available. Join, participate, enjoy.  http://www.ibotoolbox.com/invited.aspx?jid=11454

I have been an active IBOToolbox member since September 2011.  I love the many tools offered to us free and how, by participating on IBO, my business, my name -my brand are distributed widely by other members and IBO.

Although the new version of IBOToolbox looks dramatically different, I haven’t found much different about how to use it or the tools available. There is nothing wrong with the new version, it simply doesn’t seem that “new” to me.  I might be missing something. 

I have noticed a couple different things that are not, in my opinion, necessarily improvements.  Now, when we prepare a press release, depending upon what software you use to type your original text, when you copy/paste it into IBO, the formatting changes. Unfortunately, it appears that many IBO members do not look at their final product once published.  I have noticed that there are many PR’s with no paragraph breaks, and the title has no spaces.  If we look at the completed PR once published and discover these formatting errors, we can go back to IBOToolbox and revise the formatting. 

To create paragraph breaks, AFTER pasting the PR into IBO, put an extra space between each paragraph, and an extra space between each word on the title.  It only takes a couple seconds, and it solves the problem.  (I do not believe this formatting problem occurs if you type your PR in WordPad.  I personally prefer using MS Word although I realize IBO recommends that we not do so.)

Another change I have noticed is that individual folders within our associate lists are no longer available.  I contacted IBO, and I was informed that people found it too confusing.  I used those folders to categorize my associates.  For instance, I had a folder for my team members so I could be sure to read their posts each day.  Now, I have to look for them through the list of nearly 1000 associates I have.  I have discovered, however, that we can sort the list by "last post" date, which does narrow down the search a great deal.

One-thousand associates may not seem a lot for someone active on IBO for so long.  However, what I have always done is periodically review my list of associates.  Some with whom I have associated never complete their profile or have only one star after months as an IBO member. To keep my associate list more manageable, I un-associate with those people.

I have had some people new to IBO ask me how much time they should spend on IBO each day.  The answer varies, depending upon whether the member is working their business full or part-time.  I work my business full time, and I have been active long enough to have many people that I follow and many who follow my posts. Considering that a big part of IBO is to drive people to our company websites or our IBOSocial profile pages, I set a daily goal for myself.  When my daily IBO stats show at least 200 profile visits, I know I have put in a good amount of time and effort for that day.  For those who work fewer hours, they could set a goal of 25, 50 or 100.  It is, for me, a good way to measure my activity each day.

If anyone else has tips that make using IBO easier, it would be great if you shared them as well.

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