Those of us in
network marketing have heard this dozens, perhaps even hundreds of times! In my opinion, it is a ridiculous
statement!
In Corporate
America, companies have a CEO, Vice-Presidents, Supervisors & Managers and
the General Workers. Somehow THIS
business model does look like a Pyramid!
The guy at the top makes far more than those below him. In network marketing, those who join on the
lower levels have as much opportunity as those “above” them to earn a large
income. They are not limited by
“titles,” and if they work hard—patiently, consistently and persistently, they
can earn as much or more than those who joined before them.
It can be
annoying to hear prospects—or friends and family—refer to our businesses as a
Pyramid Scheme. We know we have a real,
legitimate business, and that term automatically indicates that others believe
it is a scam.
I can be
difficult to respond to people who refer to our businesses in that way without
sounding defensive or offending them. We
all know that there definitely are scams, Pyramid “Schemes,” but they are in
the minority. A very important part of
being able to answer people is that WE must totally believe in our companies and
KNOW that they are reputable.
Another
misconception many people have is that when they join a network marketing
company, they are paying to get a job.
“Why should I have to pay for a job?”
It is our responsibility to educate them about the difference between a
job and owning a business.
I have found some
people—even with an explanation—simply don’t “get it,” and obviously there is
no sense in even trying to recruit them.
No matter what we say, some people will still believe that if they have
to pay, it is illegal.
On the other
hand, if a prospect IS actually seeking a JOB, there is no reason to try to
change their mind.
Some network
marketers don’t understand that everyone is NOT qualified to work in the
industry, nor will they ever want to do so.
For instance, if I refer someone to my website to learn more about the
business and they do not go there, I do not want them on my team. They cannot follow instructions.
Know when to move
on to the next prospect. No matter how
hard we try, some people will never understand that network marketing is a
perfectly legitimate industry. Others
will never understand why they have to pay to work with our companies. Know that the prospect is not a good
candidate. Next!
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