The most common
mistake I see is network marketers who don’t take advantage of the training
offered by their company. Many people
assume that, since they were in network marketing before, they “know it all.” There are two flaws in that way of
thinking. 1) If you knew so much, why did you leave your
previous company(ies)? And 2) Every
company is different. They sell different
products and likely have different ways of marketing those products. I highly
recommend ongoing training. After nearly
three years with my company, I am still learning!
Another serious
mistake I have seen repeatedly in the network marketing industry is trying to
SELL their products. First of all, in
today’s internet age, relationship marketing is more effective than selling to
prospects. (I have covered this in previous posts, so I won’t go into it now.) In addition there is such a thing as too much
information. Virtually every company and
internet marketer has a website. If it
is a good site, it will make sales for you.
After building a relationship with someone, you can tell them briefly
what your product and business is about.
If they are interested in learning more, send them to your website!
Don’t beg. Too often reps in the industry practically
plead with prospects to join or purchase their product. If you are serious about your business,
behave professionally. Once you have
introduced the opportunity, service or item you are offering, you can answer
questions, but do not get pushy or sound desperate.
Anyone who has
been in network marketing for any length of time has heard the often used
saying, “Some will. Some won’t. Next!”
A mistake often made by reps is counting on a particular prospect. Even those prospects who sound really excited
about what you have to offer frequently are not truly interested. Our industry is a “numbers game.” You will
get “no’s.” Do not take it personally. They are not rejecting you. They simply don’t want your product or
opportunity. Move on.
I do NOT like
hype in marketing. Don’t try to promote
your business as a way to earn a “six-figure income.” I have grown weary of hearing that! I have no idea how much a prospect will earn
if they join my team. Maybe they will
put in no effort. Maybe they will not
follow instructions. Maybe they have
poor work habits. There is no way I can
predict how much – or even IF – a prospect will succeed with my business. No matter how well you are doing, you
cannot possibly know how a new rep will do.
The worst and
most foolish mistake network marketers can make is to join a company and do
nothing. I have seen so many reps sign
up and then join the “witness protection program.” They seem to disappear off the face of the
earth. They pay for their business, but
never work it. They don’t attend
training; they don’t market their business; and they don’t return phone calls
or emails from their sponsor. They
simply do nothing. Eventually they quit
and blame the company for their “failure.”
There certainly
are other mistakes people make I network marketing. Those included here are the ones I have
witnessed repeatedly. If you could
identify with any of these, contact your upline and get help now! Don’t wait.
With your sponsor’s help, you can start out fresh and become successful –
if that is truly what you want to do.
========================
