Well, not really stars, but they were on TV many times. You see my parents owned a well-known,
successful Kosher-style deli in the Los Angeles area for about 25 years.
One day they received a phone call from an advertising
representative of Vlasic Pickles. They
were invited to be part of a TV commercial for their products. The commercial would include three different
deli owners shown tasting Vlasic Pickles.
It didn’t take them long to decide to accept the offer.
The first thing they had to do was join the Screen Actors
Guild in order for them to be paid royalties. They were sent first-class
airline tickets to Manhattan and put up in a very high-class, expensive hotel with
limousine service to and from the studio where the taping took place.
My father had to take a bite of a pickle and comment on
it. There were several “takes” before
they got it exactly right. I remember my
dad telling me that he had a bucket on the floor next to him. After taking a bite each time, he was told to
“deposit” the bite in the bucket at the end of each “take.” Taking bite after bite of a dill pickle can
get pretty terrible, no matter how good the pickle might be.
In the completed commercial, my mother looked uncomfortable. My dad, however, was a natural. The entire commercial was about 31 seconds
long, with my parents’ portion only 10 seconds.
For a long time after filming the commercial, it aired on TV
frequently. In fact after a long run on TV, it wasn’t aired for a while, and
then Vlasic brought it back for another few months. Every time the commercial was shown, my
parents were paid a small residual, receiving a check every few weeks.
It was such fun for the family to yell out, “Quick, Mom
& Dad’s commercial is on!” We also had it on video. A couple years ago, I discovered it was on
youtube.com. (You can see it at http://www.youtube.com/watch?v=wbWQhuROXpA.)
My parents had a really good time in New York and earned a
little money, but mostly they had the fun memories for the rest of their lives.
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