Blogs originated as a publishing system
that allowed individuals to quickly and simply write, publish and distribute
their opinions on the internet on whatever subject they wished. They have now been converted into a hugely business
marketing effective tool.
If you are
not using blogging for marketing purposes for your business, you are missing
out on an opportunity to attract prospects.
With your blog, you can target a
particular subject matter or focus on a particular niche market. There are several reasons why blogging can be
beneficial to your business.
1. You
need no technical expertise to write a blog. You can add posts or pages with no
need for a web designer; and you can update a blog page or add new blog posts yourself
at any time.
2. Those
who read your blog posts can respond and you can see who shares interests with
you. Your blogs can open conversations
with potential prospects. The perfect start to developing a relationship and a
network!
3.
Blogs are automatically organized in chronological order and are
structured in such a way to make them perfect for visitors and Search Engines
alike. Search Engines can find the type
of content they love and improve your ranking on Google and other search
engines.
4.
When we use the blog format on IBOToolbox, for instance, we need not be
concerned about how our blogs are distributed. IBOToolbox, and some other blogging sites, distributes
them for us. If you are not yet a member
of IBOToolbox, you can join here: http://www.ibotoolbox.com/invited.aspx?jid=11454. Then begin using it to promote your blogs and
much more.
5.
Blogs thrive when we include links to our websites and refer to other
articles so that conversations, ideas, relationships and networks can develop. They can then spread throughout the internet,
“go viral.” Since I began writing blogs
and included links to my Xpress Healthcare business
(http://julie.joinxpress.com/business.html), they have driven far more visitors
to my websites. This in turn has provided
better positioning and improved search engines ranking for my websites,
resulting in increased lead generation.
6.
Every blog post has its own individual address. So, you can refer to your blogs in forum
posts and emails. By using your blog
website address on social networking sites, you are adding even more ways to
promote your blog and your business. In
addition business blogs tend to rank higher than other types of websites on
search engines, giving you more visibility.
There are many blog sites available on
which we can post blogs. IBOToolbox is
the best platform to distribute your blog.
However, the more places you post your blog, the more it will be
distributed throughout the internet. Blogs
are very cost
effective. There are many free
blog sites. Again, IBOToolbox is among the
best, but search to find other free well-read blogging sites.
Whether
you blog about business-related subjects, your personal life, a hobby, recipes or anything else you can
think of, once you attract an audience, they will return and recommend your
blog to others. This in turn will build higher levels of
trust in you and your business.
Your blog readers may become your most passionate word-of-mouth
ambassadors.
Blogs help people get to know you
better, personalize
you and your business. Your blog posts
should be an essential part of your online marketing toolkit, a powerful
marketing and communications tool.
If you are not yet using blogs to
promote and market your business, I suggest you begin doing so today! If you do not know how to blog, ask someone
in your company or you can send me an email, and I’ll be glad to give you some
tips on how to begin.
