Blogging improves your Search
Engine Optimization, bringing more prospects to your website. Your SEO will only improve only if you keep the content
fresh. It is necessary to add new,
updated posts frequently. If your blog
site is inactive, your SEO ranking will not increase.
Most people already use Twitter, Facebook and other
social media sites. To improve your
Social Media Optimization, write and maintain a blog. Creating relationships on social media sites
can drive traffic to your website. However,
writing a blog can drive even more.
Blogs can be an important way to generate
high-quality leads. People who follow your
blogs will discover that you sell a product or are offering a business
opportunity. Some of those people will
ask you for information or visit your website. Some of those people may become
customers or team members.
By using keywords and phrases in
your blog, it will extend the reach of your brand. Branding both yourself and your business is important
to the success of your business; by using keywords in your blogs you’ll bring
more people to them, thus further promoting your brand.
Using quotes, poems or miscellaneous
material from others’ websites is not against any rules, but you MUST credit the
original author and website. However,
until you grow a following with your blog, it is not a good idea. Even then, the majority of the content on
your blogs should be original.
Social media is great for brief interactions. Blogging allows you to connect more with your
friends, followers, readers and prospects in more depth. If
you’re active on social media sites, it is likely that your connections would
like to know more about you. A blog
offers the opportunity to reveal more about yourself so people will begin to
feel more like they “know” you. You
can include a link to your blog site in your email signature, on your Twitter
bio and Facebook profile.
If you have never written a blog and don’t think you can, make
a commitment to yourself to begin writing a blog this week to help you grow as business
person. No one will grade your writing
or judge you. You need not blog every
day. Once or twice a week is sufficient,
particularly if your time is limited.
The benefits of blogging to you and your business go beyond
those I’ve written here. Try it, you’ll
like it!
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