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Monday, March 10, 2014

Food Court Wars is Coming to Town!

I have mentioned on a few occasions that I live in a small city, pretty much in the “middle of nowhere.”  It is a pretty area nature-wise.  But there is rarely any excitement or fun things to do here.  For that, we have to drive 90 miles to the nearest “real” city.
I learned that something that many think is exciting is going to happen this week in our sleep city!  We have a small mall here, with about twenty stores and a very small food court (five restaurants). Have you heard of the TV show “Food Court Wars?” I guess you’d call it a “reality” show, but my husband and I enjoy cooking shows, so we have seen it a couple times. “Food Court Wars” is a competition between two teams of would-be food entrepreneurs.  Whoever wins, receives a food court restaurant rent free for a year!
Well, this week, “Food Court Wars” is being held in our local mall.  It is a weekly show and takes place in a different city each week.  The “hosting” mall wants to open a brand new "local" eatery in their food court offering region-specific menu.  In this city, I am curious what they would call “region-specific.”  We are very close to Mexico (7 miles as the crow flies), so maybe Mexican food?  Since we have a huge military base (the only reason the city even exists), so those who live here come from all over the country and even many foreign countries.

The three-day competition tests not only the culinary skills, but how well the aspiring restaurateurs can run a business, ordering food and other items, preparing a marketing plan and determining whether their concept works in the area. 
The way the TV shows works is that on the first day, there is a food sampling challenge.  Day two is a marketing challenge and on the third day, the competitors serve food from their space at the mall.  Apparently the customers are provided with tickets to spend like money.  The team whose restaurant earns the highest profit wins their space for free for a year.
One of the two vacant spaces where the competition will take place was run by a friend of ours.  Since they were on a month-to-month contract, not a lease, they were told to vacate the premises a couple weeks ago.  
My husband and I spoke with the mall manager today about the show.  She told us that today the show staff is going around the town taking pictures.  The public is invited to come on the third day to try the competitors’ food.  She said they’ll begin “selling” the food (no cost to the customers in reality) at 5 PM, but they expect a line of people to begin around noon!
So, our town is jumping with excitement!  If you are wondering, no I do not plan to attend the food tasting.  The idea of a TV show filming here is fun.  Having lived in Los Angeles most of my life, I have seen shows being filmed many times.  However, I find it interesting that a city with a population of about 40,000 (mostly on the military base) was chosen for The Food Court Wars.
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