I live in a small city, with no other cities of any size
within 90 miles. For the first time, I am setting up a display of my business
at a local event, The West End Fair. I attended this fair the first year it was
held nearly a decade ago when they had only 30 people participating and a very
small crowd in attendance.
I sell memberships for different discount plans
(dental/health/pet care & more). I
don’t sell a physical product to demonstrate or display. So, preparation has been interesting. Although I know there will be nearly 100
“vendors,” I have no idea how many visitors will be attending, and I certainly
have no way of knowing how many will stop at my table.
That said, how many brochures shall I bring? How many flyers shall I print, etc? I normally work an entirely online business,
so I have no idea how local people will even respond to my services. Not only is this a small city, but it only
exists because we have a military base here (who do not need my health
services).
I have, therefore, been printing and preparing for three
days. Will 50 flyers be enough? I hope so, because I’ve decided that’s what
I’m bringing, 50 for each of my plans.
My husband helped me design a really nice tri-fold display
board. I plan to raffle off a couple
small prizes, and I will use the entry forms to acquire contact information for
interested prospects.
If this event goes well, there are a couple others coming up
in the area. I hope to come home with
several referrals. So, wish me good
luck, my friends.
Have a wonderful weekend everyone!
