In the network
marketing world, there is “selling,” and there is “selling.”
Although our
approach must be persuasive, you actually don’t want to have to convince
someone to buy your product or join your team.
Over the past
several years, many people try to avoid using the word “sales” when trying to
recruit a new team member. But there is
selling and there is SELLING. We can use the stereotypical used car salesman as
an example. (I say stereotypical,
because most don’t truly fit the description of the derogatory manner in which
they are described.) We don’t want to be
pushy or obnoxious, nor do we want to exaggerate what our product can do or how
much a new recruit can earn.
If you truly
believe your product or service is great, you won’t need to convince a
prospective client to purchase it. All
you need do is tell them about it, honestly, factually. Don’t tell them it is a “cure-all” or that it
will work miracles. The facts will do
the selling for you.
Encourage your
prospect to research it themselves. If
your product is as good as you believe it is, they won’t find negative
information during their research, and that too will help to make a sale.
If your company
is reputable and your compensation plan is competitive, when they do their
“homework,” they will discover this on their own.
Everyone does
not agree on which compensation plan is “the best.” I hear people talk about their company
providing “multiple streams of income.”
My personal interpretation of that is “confusing.” Many people are seeking exactly that, just
not me. I like a simple to understand,
straightforward comp plan. That is one
of the reasons I am with my company, Xpress Healthcare. I totally understand our comp plan, and I can
explain it easily to prospects. That
doesn’t make Xpress’ comp plan better than “multiple streams of income,” but
for those who like simple like I do, it is better. Those who prefer matrix and various other
multi-level pay plans would select a different company with which to work.
My company, like
some others, offers a variety of marketing tools that will make sales for
me. With my previous company, we were
trained to do a full presentation of our products and business opportunity. I was never very successful with that
company, mainly because I am not great at doing presentations.
Utilizing the
marketing and lead capture websites and autoresponders provided to me, these
tools often make sales for me. Some
people join my team or purchase our product without ever speaking to me
beforehand. Our websites and
autoresponders do the work for me.
There are many
people who are brilliant sales people.
They can give presentations without the prospect ever realizing they are
being “sold.” Of course, there are
others who try forcing their product or business opportunity on their prospect,
but they generally are not very effective.
Even if they initially make the sale or recruit the team member, their
retention rate is generally lower than those who don’t make the “hard sell.”
When we’re
trying to bring on new team members, a large part of our “job” is to show our
prospects the “vision.” Too many of
those entering network marketing expect to earn a lot of money quickly, but
although it happens occasionally, it is far from common. If a team member joins with the wrong
expectation – which you have sold them on – you will not retain that team
member once “reality” sets in.
When prospects
can see the vision, the big picture, they will join your team, knowing it will
be a process of growth. They will have
to build their business, starting out slowly and gradually growing a larger and
larger business. We are not trying to
sell our prospect a huge business. We
are selling them the opportunity to grow a huge business, which is very
different.
In my opinion,
if you are passionate about your product, your company and your business
opportunity, when you “make a sale,” your prospect will never feel as though
they have been “sold.”
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To learn aboutJulie Klein and the Xpress Healthcare Business Opportunity, please visit http://joinxpresshealthcare.com. You can
work from home and earn residual income.
For information
about how you can Save Money on Your Health and Dental Costs AND Save on
Hearing, Vision, Prescriptions, Roadside Assistance, Lifelock™ and much more,
please visit http://ibourl.net/XpressSavings
(NOT insurance)
