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Saturday, September 1, 2012

Characteristics of a Successful Entrepreneur


There are certain characteristics that all successful entrepreneurs share in common.  There are far more activities and behaviors that contribute to their success, but I am presenting a few of the most important.

Those with successful home businesses like what they are doing.  They like – and may even be passionate about – their product or service.  If they are not enjoying their work,  success is unlikely.

People who are doing well with their business work it AS a business. They don't treat it like a hobby.  Just because they don’t have a brick-and-mortar business, they are still serious about their goals, activities and training.

Success is largely based on money management - income and expenses. It is crucial to track exactly where money is going and from where it is coming.  Always record this information carefully and in an organized fashion for easy access and for tax purposes at the end of the year.

Successful business owners know that no matter what they do, everything comes down to their customers or clients.  Every aspect of their daily business activities are focused on them.

If no one knows who you are, what you are selling or about your company, a business cannot grow.
Effective business owners know that constantly promoting themselves, their product or service and their company is required if they expect to reach their goals.  It can be time consuming, but promoting their business is extremely important and can often be done at little or no cost.

Everywhere they go, online or offline, business leaders are aware that they have an audience.  Prospects may be anywhere, at the local supermarket or gas station, on any of thousands of online forums and blog sites.  They will not leave home wearing an “I’m with stupid” T-shirt.  They will be clean and neat anytime they leave home.  They need not dress in professional attire when going shopping, but also will not appear to be a slob or boor. 

Most professional business owners do not get involved in online public discussions about politics or religion. They don’t use filthy language or pictures on their posts. Those who do so will likely lose potential customers without being aware that they are doing so. They always maintain a professional image when posting online or commenting on others’ posts. Your reputation is easy to maintain, but once lost, it is nearly impossible to recover.

Successful entrepreneurs know their target market. Although there are some products that may be useful to anyone, the majority have a niche market. Know who they are.

Those who succeed in network marketing grow teams. All reputable companies have a service or product to sell to keep the company afloat and in profit mode. Their team members can help them sell those products and build their teams even further. 

Successful online marketers are aware of the importance of knowing their competition. They compare the costs of their products to their own.  They compare comp plans and costs to operate their own business to that of their competition. It comes in handy when speaking to a prospect trying to decide between two companies.

There is far more that those who are successful in the industry have in common. I have limited space to provide them, but this is a good start.

I personally strive to achieve each of these characteristics, and I also teach them to my Xpress Healthcare team members.  It is comforting to see that many of them naturally have these characteristics or they are developing them as they work toward their goals.