If you’re new to network marketing or have been struggling
trying to build a team, there are techniques that may help you get
started.
The number one thing
that many affiliates get wrong… Share
the business opportunity, do not sell it!
To
share your opportunity, your goal is to direct prospective affiliates to a
website. If you have a good website,
your site will sell the business for you!
All you have to do is get them there!
You
can, of course, promote your websites online in myriad places, and you can do
so FREE. You need not pay to advertise
your business online. That is not to say
that you should never do so, but at least at the beginning, you do not want to
spend money you have not yet earned, so take advantage of the countless ways to
market your business at no cost.
Offline, you can drive people to your website by joining local business networking
groups, distribute flyers or place free or low-cost ads in local newspapers.
If
you are giving more than a 30 second summary and an invitation to visit
your site to your prospects, you are wasting your time. Instead, keep your summary very brief and
allow your websites do the work.
The main benefit of directing people to your websites is that
it takes you out of the role of salesperson.
Your websites are excellent tools to professionally inform prospects
about the opportunity you are offering. Your websites will provide nearly all the
answers to your prospects’ questions. However,
the role of your
websites is not to explain every little detail about your business. So after reviewing the initial information, if
they want to know more, you can answer their additional questions on your next
contact.
After
reviewing your websites, your prospects will either be interested in learning
more - or not. Since they will learn
about the business through your website, you do not have to pressure them. If they want to join, they will tell you.
The
difference between outright selling and this approach is that you are simply encouraging
them to learn all about your company, the opportunity and your products. After reviewing the information, if they are
interested in taking the next step, they have basically sold themselves.
By
utilizing this method, your goal is to have your prospects commit to reviewing
your website. Relationship building is
the best way to achieve that goal. By
developing a relationship with your prospect first, you can identify the reason
they want a home business; then you can offer them your solution.
If
your prospects start to ask questions right after you have referred them to
your site, simply refer them again to the websites. I usually say jokingly, “My website explains
it better than I do.” Or, you can say, “That’s a great question and everything
will be explained on my website.” If
the prospect does not follow through and visit your website, you would not want
them on your team anyway!
One
of the biggest mistakes a new Network Marketer makes is creating an interest
with a prospect and not following-up. Be
sure to arrange for a follow-up appointment with them or just call them after a
few days. If they are very interested, they may well contact you first.
Never
attempt to force information on your prospects.
Again, build the relationship first so they will be open to hearing what
you have to share. You cannot recruit every
prospect, and if you are “pushy” about trying to do so, you may lose your
potential friendship and even damage your reputation.
If
your prospects are reluctant to accept your information, accept their decision,
and move on.
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