Everyone in Network Marketing makes mistakes that affect their
business, particularly when we’re new to the industry. As long as we learn from those mistakes, we
can move on and continue to grow our business.
However, if a marketer makes the same mistake repeatedly, he or she
likely doesn’t even know they are doing something wrong – or perhaps they
believe their way is the best way, no matter what their mentor or sponsor
teaches them.
Let’s review the most common mistakes made by those working a
Network Marketing business.
I’ve
heard it said that network marketing is only a numbers game. I disagree.
While numbers matter, network marketing is more of a relationship
business.
A
company I worked with a few years ago told us that each “no” we got brought us
closer to a “yes.” They actually told us
to count the “no’s.” In my opinion, this
is focusing on the negative rather than striving for the positive. When we build
relationships with potential prospects, we are not trying to sell them on our
business opportunity or products, so we won’t get many “no’s.” By the way, I was unsuccessful with that
company.
Never underestimate the power of relationship building. Everyone in a reputable network marketing
business is promoting a product, but people buy those products from people they
like.
Many
network marketers are not sure what their “why” is. If we don’t know why we’re in our business, we will have
no incentive to be persistent.
Frequently reminding ourselves of our “why” gives us the drive to keep
working and stay focused.
Another
mistake many make is Recruiting instead of Sponsoring. It is true that, by definition, when we grow
our teams we are enlisting people
to work with our company; however if we do not sponsor, train and mentor them, they
likely will be unsuccessful and will quit.
Buying
Leads. Everyone should have a method in place to
generate their own leads. Let them find
us. In that way, we know they have a
true interest in our business opportunity or product.
Not following up with prospects is another thing that is
a big mistake to make. Once a lead that
we generated contacts us, it is important to stay in contact with them. Even if
we have already communicated with them, unless they actually stated that they
do not want our product or business opportunity, follow-up with them
regularly.
Presenting ourselves as a product expert is not necessarily a
good thing. Educating our
prospects is fine, but overwhelming them with lots of information about our
product or opportunity can drive them away.
They may think that they have to learn too much to succeed. We can let our websites make our presentations
for us. Prospects can read what they want, when they want to do so and then ask
for clarification of details. Our
prospects are much more likely to see the possibilities when they aren’t shoved
in their faces.
Not taking advantage of training offered – We all need
training and mentoring with our network marketing careers. Although network marketing is not
complicated, it is also not easy. Taking
advantage of any training offered by our company or upline is critical to our
success.
Lack of Focus
and indecision will negatively affect our business. If we frequently change direction or are not
consistent in promoting our products and business opportunity, we will never
reach our goals. Those who frequently change companies or join every
pre-launch company likely lack focus. More
often than not, it is the distributor, not the company or product they are
promoting that is preventing success.
Achieving success takes patience and effort, but it can be
done. Just be sure you’re not making the
mistakes I listed above.
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