You could say that every network marketing company is
competition to your network marketing company, but that would only be vaguely
correct. Every reputable company in the
industry must offer a product or service.
Those that do not are illegal.
Therefore, your true competition is any other company that sells the
same or a similar product or service that you promote.
Do you know which companies actually are your
competitors? We all should know this,
because we want to be sure our marketing plans shows how your company is
superior to your competitors. We do NOT
do this by “bashing” the competition, which is totally unprofessional.
Instead, in our advertising, we must state something about our
company that we know is better than our competition’s.
Here is an example of how I do this. My company’s main competition has a very
complicated compensation plan. Each of
their reps is paid differently based and receives different benefits based upon
how much they pay their company each month.
Many prospects have told me how confusing they found that company’s
policies.
My ads often say, “EVERYONE
receives the same benefits, the same residual commission and pays the same low
monthly fee.”
Our competitor also
charges fees for various tools they offer their reps. So, my ads may also include, “Websites, lead
capture pages and autoresponders are all included in your one low monthly fee. NO other fees are required to build your business.”
It was not necessary
for me to say anything negative about our competitor, but if a prospect was researching
both companies, my ad demonstrated why my company was the better choice.
To understand this
part of my message, you must know that my company sells discount benefit plans
that help people save money on health and dental care, roadside assistance, pet
care, and much more. My company’s
competition sells many of the same services we offer, and they are good
services. However, their services are
provided by a network of providers about which most people are unfamiliar. My company’s provider networks are
well-known, nationwide companies. We
even see one of our provider networks advertised on television!
So, my ads often
name the well-known provider networks to make our products stand out from our
competitors.
It is very important
that we know how our competitors operate their business, how they resolve
problems with their reps and how their products or services compare to your
own. Visit their websites. Look on forums and perform a search engine
inquiry to see if you find complaints against them.
I repeat that you
should NEVER say anything bad about your competitor or their products. Instead, by showing how your company stands
out from the crowd, the wise prospective customer will compare your company
with your competitors and select yours because of how you presented it.
By always posting
positively about your business and on forums, you will gain far more new reps
and sell more products than your competition.
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To learn about Julie Klein and how you can be
successful in network marketing, look at the Xpress Healthcare Business
Opportunity at http://joinxpresshealthcare.com.
